Jim A. McClellan

New Makeup Launches 2025. In 2025, all we want is one thing — at least when it comes to our makeup. Our editors share the best new beauty launches of may 2025 so far in the hair, skin, body, nail, and makeup categories.

Our favorite beauty products launching in june 2025 include e.l.f.’s first foundation in seven years and brooke shield’s new hair serum. Shop the summer product picks here.